Chinese Film Star Li Bingbing becomes wounded elephant
“Compassion often begins with being able to put ourselves in someone else’s skin or, in this case, by putting ourselves in an elephant’s skin,” said African Wildlife Foundation’s CEO, Dr. Patrick Bergin. “We hope this new film will resonate with Chinese families and consumers on an emotional level and convince them to help protect elephant families in Africa by going ivory free.” In coordination with the film launch, Li also urged her countrymen and women to go ivory free through billboards and signs erected at 107 locations in the Shanghai and Beijing airports. “This public service announcement is well worth looking forward to as it has both warm affections and cruel realities,” said Li at the unveiling of the latest project in a recent press conference in China. WildAid Executive Director Peter Knights, who also attended the unveiling in China, remarked: “the most effective way to solve the elephant poaching crisis and end ivory trading is to reduce the demand for ivory, because when the buying stops, the killing can too.” The PSA will air on televisions, airport screens, train station screens and street-level electronic billboards, in addition to movie theaters. It is also available on the web at the indicated URL at the top of this article. At the same time, Academy Award-winning Director Kathryn Bigelow has released her much-anticipated three-minute film, called “Last Days,” which examines the link between elephant poaching and terrorism. Bigelow’s film connects the ivory consumer in China with elephant poaching in Africa and the 2013 terrorist attack on Kenya’s Westgate Mall. Terrorist and rebel groups such as the Somali-based Al-Shabaab and Joseph Kony’s Lord’s Resistance Army are alleged to fund some of their operations through the illegal ivory trade and have been implicated in a number of elephant poaching incidences.